Client: Twinky POP
Amazing collaboration with Twinkly POP, a smart, neon-like, flexible LED tube that can be controlled via app and vocal assistants.
They teamed up with talented artists/designers for a 6months art&design exhibition in nhow hotel, on Via Tortona 35.
This year the nhow art & design exhibition topic is "play, game”.
My project is Inside the game
Inside the game represents the sensation felt while playing. The player tends to removed from the surrounding reality by the immersive esperienze of the videogame.
The illustration shows us a fantasy scenery which is inhabited by extravagant characters, soft shapes and bright colors that attract the observer.
The light contextualizes the image, unveiling the figure that literally enters the screen and discloses the meaning of the work.